The advocacy group Minorities 4 Medical Marijuana (M4MM) is one of many non-profit organizations that is promoting social equity for communities of color in America’s burgeoning legal cannabis industry. Established by Roz McCarthy in 2016, M4MM has 18 chapters in the United States and Jamaica. The hope for M4MM is to move away from cannabis prohibition and the damage caused by the war on drugs and turn it into opportunity for those who were most affected.
M4MM has been instrumental in helping states and municipalities draft and enact policies. Part of M4MM’s overall mission is to help initiate change in businesses and provide programs, advocacy, education, training and outreach to communities. Its primary mission is to support equity, inclusion, and diversity in the cannabis industry.
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