Rogue Arena (RA) builds, enhances and nurtures diverse cannabis brands; working within the spectrum of traditional, digital and social media. We utilize brand integration to drive awareness through recommendation, engagement and purchase.
Rogue Arena creates mainstream momentum across all channels, helping to solidify the evolving business of cannabis.
Working with our client, Grammy-nominated artist, Afroman, Rogue Arena recreated and produced a new video for his original Grammy-nominated song, “Because I Got High.” The new video garnered over 14 million views on YouTube.
RA has been branding cannabis on a higher level since 2015. Our team is dedicated to compliance, working within the legal landscape of cannabis business, social and racial equity, wellness, lifestyle and events.
Lulu Cohen
Owner
Lulu Cohen is a media, marketing and event visionary with expertise in campaign development and original content creation. Her company, Lulu Cohen Media has been changing the parameters of marketing, branding and PR for over 20 years. She began her career in music and entertainment in 1998 and went on to head up EOne Entertainment’s (MNRK Music Group/ Universal Music Group) media and artist development department.
Lulu launched Rogue Arena in 2015, a cannabis collective steeped in culture and advocacy. She partnered with Weedmaps and NORML in 2015 and recreated and produced Afroman’s original 2001 Grammy-nominated song, “Because I Got High.” The new video raised awareness for cannabis legalization and has accumulated over 17 million views, garnering massive media attention. She has been branding cannabis on a higher level for over a decade.
Her cannabis marketing and sales initiatives have launched brands nationally. Since 2025, as New York went legal recreationally, Lulu continues to make strides. She has taken her roles as Chief of Marketing (CMO) to new levels.
Currently Lulu is the CMO for Cannatela, the first Gourmet Spreadable Edible in NY. The Chocolate/Hazelnut spread is Imported from Italy and Infused in NY. The brand added Cannatela, DubHigh, Pistachio in November 2025. They are both currently available in 175+ dispensaries across New York State.
Her passion for excellence and for the plant comes from her father. When she was in her teens he said, “Cannabis should be legal, it should be sold at stores; walk in and grab some marijuana lights!”
Lulu Cohen is a published cannabis journalist/influencer. She has written stories for High Times, Cannabis & Tech Today, Weedmaps, Yahoo!, Benzinga, Cannabis Tech, Marijuana Venture, The Other Magazine and more.
Jamie Roberts
Co-owner
Jamie has 25+ years of experience as a PR Executive having led Media and Artist Relations departments at Roadrunner Records, Universal Records, 10th Street Entertainment, Eleven Seven Music. Jamie has worked with top-tier clients such as Motley Crue, Blondie, Papa Roach, Slipknot, Nickelback and Paulina Rubio, among many others.
Amy Chin
Director of Events
Amy Chin is a cannabis wellness educator, advocate, and consultant with deep expertise in the New York cannabis market. As founder of Calm Better Days, she has been guiding adults toward intentional, informed cannabis consumption since 2019. Her focus on mental health and holistic wellness includes dispensary education, retail operations, and brand partnerships. She has supported cannabis businesses through grand openings, strategic advisory and community-driven activations. With an equity-centered approach, Amy has built meaningful partnerships with women-owned and BIPOC-owned cannabis brands, advancing access and advocacy across New York’s evolving cannabis landscape.